Beyonc é on the 2024 iHeartRadio Music Awards held on the Dolby Theatre in Los Angeles on April 1, 2024.
Michael Buckner|Billboard|Getty Images
Levi Strauss mobilized the Beyhive on Monday after teasing a potential partnership with Beyonc é in a post on Instagram
The model identify’s shares rapidly stood out after the improve and had been final up regarding 1% Monday.
The article consisted of an image of a feminine utilizing a stetson and driving a steed with the subtitle “INTRODUCING: A New Chapter.” Aside from the insinuations to Beyonc é’s latest cd, “Cowboy Carter,” Levi’s moreover labelled the tremendous star’s account within the article, sustaining buzz from her fanbase, known as the Beyhive.
Beyonc é’s nation cd, launched beforehand this yr, features a observe labelled “LEVII’S JEANS.”
Denim has really been experiencing one thing of a rise of late, with model names resembling American Eagle and Abercrombie & & Fitch calling out the fad as aiding to resume gross sales.
Levi’s second-quarter earnings in June missed out on Wall Street’s gross sales assumptions, nonetheless the model identify’s administration has really saved that the way forward for denims is sensible. CHIEF EXECUTIVE OFFICER Michelle Gass knowledgeable consultants as the event in denims’s attraction has really by no means ever been better, particularly with clothes issues apart from trousers, resembling denims skirts or robes.
Representatives for Levi’s didn’t immediately reply to’s ask for discuss concerning the capability Beyonc é partnership.
